tween Google and WhatsApp over
the 2,500 croreenterprise messag-
ingmarket in India. The US search
giant is pushing an alternate mo-
bile phone messaging system in
the country that could disrupt the
growing use of WhatsApp by en-
terprises for communicating with
customers. That has the potential
to upend the broader messaging-
based communication ecosystem
inthe country, experts said.
Vodafone Idea (Vi) has become
thefirstIndiantelecomoperatorto
partner with Google for offering
richcommunicationservice (RCS)
messaging to enterprise custom-
ers in India, with bigger telco ri-
valsReliance Jioand Bharti Airtel
expected to join the bandwagon
soon, industry executives said.
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