SURAIEET DAS GUPTA
The broadcasting rights per match for the prestigious Indian Premier League (IPL) are the second most expensive among sporting league to urna me ntsin the world. At US $16.8 million per match, IPL is only behind the National Football League (NFL), but ahead of the English Premier League (EPL), La Liga and the National Basketball Association (NBA) League, accordingto a report by Jefferies. The rights per match for the American NFL, featuring 32 teams, stood at $36.8 million. IPL's high value is helped by its duration —the league is the short estamong those in the list, with only 60 days featuring 74 matches compared to NB A and Major League Baseball (MLB) — it packs in over 2,000 matches — football league ssuch as EPL, La Liga and Bundesliga that hold more than 300 games and NFL with over 250 games every season. Secondly, IPL has been around for 16 years making it a much younger event compared to other global tournaments. According to Jefferies, overall broadcasting rights’ values grow with years. That is reflected in the fact that EPL broadcasting revenues have gone up 50 times from 60 million pounds perannumin1992to £3 billion currently. However, when it comes to annual broadcasting rights' value among the top sports leagues IPL is down at seventh place in the pecking order with NFL taking top honours.
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