ARYAMAN GUPTA
New Delhi, 21 February
Fintech major PhonePe on
Wednesday announced the launch
of its homegrown Indus Appstore
specifically for the Indian market,
in a bid to compete with global
incumbents like Google Play Store
and Apple’s App Store.
The Indus Appstore is PhonePe’s
attempt at creating a more competitive and localised mobile app store
economy for India, which is already
the world’s largest market for
mobile apps.
“Indus Appstore challenges the
status quo, ushering in an era of
more healthy competition in the
mobile app marketplace, which in
turn should help create a more democratic and vibrant Indian digital
ecosystem,” said Sameer Nigam,
chief executive officer and founder,
PhonePe.
The store, which promises a level
playing field for Indian app developers, will allow them to choose any
third-party payment gateway for inapp billing, and they will not be
charged any commission if they use
an external payment gateway.
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